On my way from futsal on Saturday I passed through Shinjuku station transferring from JR (trains) to the local metro line. Near the Marunouchi line entrance is a

peculiar shop selling

desserts for 105 and 150 yen. Impossible, you say? But there it was, puddings and mousses and chiffon cakes for 105, cheesecakes for maybe about 150 yen ... amazing that they can make ends meet on that, but perhaps the volumes that they sell are just phenomenal.
I bought a coffee mousse (105yen) and a baked cheesecake for 150 yen. Not the best that I've made, but it was fine for breakfast the next day.
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LINKSNone for the store itself, but if you search google using the keywords "105" and "メイプリーズ" then it will take you to several people's blogs. A cake cheaper than a Coke from the vending machine? Unbelievable.
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